The next day, the editorial team headed to Together X Sensorium. The event brought together IQOS users from all over the world. At the press conference, they announced a new partnership with Grammy-nominated DJ and producer Steve Aoki, who performed during the event.
“I find Philip Morris International’s vision for a smoke-free future progressive, innovative and truly inspiring,” the musician said.
One of these solutions was presented at the event – a limited edition of jackets with a unique design by Steve Aoki.
“Each product is made from 77% recycled cellulose, which is left over from tobacco sticks. This jacket with glow-in-the-dark elements is an investment in our recycling industry,” explained the president of the Heat-Not-Burn division, adding that only 1,000 jackets will be produced.
At Together X Sensorium, the entire space was divided into several interactive zones, each of which presented cutting-edge technologies: from a conceptual rain platform that responded to visitors’ movements, to stands with molecular gastronomy.
This event was the final chapter of our journey to Japan, a country that is definitely worth visiting. It combines rich culture and traditions with dynamic technological developments to create a unique experience for visitors from all over the world.