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The Kindness Trend: Why Have We Become More Humane to Animals?

Posted on 27/11/2024

What initiatives have emerged within the framework of pet-friendly culture?

Mars Petcare, together with Whiskas & Pedigree, constantly creates and participates in initiatives for the benefit of dogs and cats. We tell you more about the projects so that you can join them.

Tailed ones help tailed ones

The goal of the campaign is to donate 4 thousand kilograms of products to 12 shelters throughout Kazakhstan. From each purchase of food on the petpromo.kz website, Mars Kazakhstan donates a portion of the amount to feed homeless animals.

When uploading a receipt to the site, the buyer can attach a photo and nickname of their pet. Among the participants of the campaign, photos of animals will be selected, which will be placed on billboards in Almaty and Astana. The company promises to show on the screen not only your pet, but also the result of its help to other tailed ones.

Adopt a friend from a shelter

The goal of the program is to dispel myths about shelter animals and help them find a home.

Almost all homeless animals were once domesticated. They ended up on the street through no fault of their own and are not much different from the pets you buy from a breeder. With proper socialization, an animal from a shelter can become a well-mannered and loyal friend.

Throughout October, Mars Kazakhstan helps find homes for shelter pets, accompanies and advises future owners. It also gives a year's supply of food to those who have found a friend in the shelter. To take part in Pet Adoption, you must leave an application on the website pethouse.kz .

Pet Festival

On September 7, in Almaty, Mars Kazakhstan, together with Whiskas & Pedigree, took part in Pet Fest, dedicated to pets. Owners could take family photos with their pets, meet other cat lovers and dog breeders, and learn more about the lives of shelter animals.

Project with Magnum

In July of this year, Magnum and Mars Kazakhstan installed food boxes in ten stores. Those who wish can buy food for animals and put them in special boxes. The contents of the boxes are transferred to the wards of the Almaty shelters Kotopes, Novy Shans and Khvostaty Rai.

Cat&Dog club

Another project will be implemented with Magnum — a digital club for pet owners — Cat&Dog club in the Magnum Club app. The goal is up-to-date information on animal care, useful articles on nutrition, and the opportunity to communicate with other owners. Club members will have access to special seasonal discounts and promotions.

"New Mood"

In November of this year, Mars Kazakhstan plans to launch the campaign “New Year’s Mood”. Its goal is to remind owners that in the pre-holiday bustle, they should not forget about their smaller brothers.

Cooperation with shelters

Organizations that the company supports through World Animal Day and Pet Adoption:

"New Chance", "Tailed Paradise", "Kotopes", "Comes" and "Good Deeds Fund" in Almaty;

"Balto" and "Hearts of Astana" in the capital;

"Devoted Heart" in Ust-Kamenogorsk;

"Chance for salvation" in Kokshetau;

Andrey Isakov's shelter in Petropavlovsk.

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